July 18, 2026

Daeil Kim Steps Up as New CEO to Fuel 7-Eleven’s Revival in Korea

7eleven
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Korean Seven, the South Korean operator of the worldwide convenience store franchise 7-Eleven, has recently appointed Daeil Kim as its latest CEO. The move is aimed at driving growth and propelling a significant business transformation.

Daeil Kim Steps Up

Kim officially took the reins of the company on April 1. He brings along a robust portfolio of 28 years that spans across global business leadership, management consulting, and digital platforms.

Kim expressed his dedication to his new role by articulating his focus on cooperating with the skilled team at Korea Seven. The goal is to rebuild the brand and steer it towards a period of renewed growth.

A Wealth of Industry Experience

Kim’s professional journey includes senior positions across various sectors, such as fintech, digital services, and marketing technology. His most recent role was as CEO of Secta9ine, the marketing and technology solutions division of SPC Group. The group operates globally recognized brands such as Paris Baguette and Baskin-Robbins.

Prior to his tenure at Secta9ine, Kim held the position of MD and head of international business at Ascend Group. Here, he led the expansion of the ‘TrueMoney’ fintech platform across Southeast Asia.

Revitalizing the Brand

Kim’s appointment is a testament to Korea Seven’s dedication to rejuvenating its brand. The retail sector in Korea is witnessing rising competition and evolving consumer expectations. Korea Seven is focused on meeting these new challenges head-on and continuing to thrive in this dynamic market.

Questions & Answers

What is the focus of Daeil Kim in his new role as CEO of Korea Seven?
Kim plans to work closely with the talented Korea Seven team to rebuild and boost the brand to a period of growth.

What sectors does Kim’s professional experience span across?
Kim has served in senior roles across fintech, digital services, and marketing technology sectors.

What is Korea Seven’s commitment amidst the rising competition and changing consumer expectations in the Korean retail sector?
Korea Seven is committed to revitalizing its brand to meet the increasing competition and shifting consumer preferences in the Korean retail sector.

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