Danone, the global leader in food and beverages, recently made public its purchase of UK-based nutrition drink company, Huel, for a staggering $1.65 billion.
Huel, established in the year 2015, has staked its reputation on supplying “nutritionally complete” ingredients in its products. As a convenience beverage, Huel has earned the loyalty of consumers over the years. Moreover, the company has expanded its product range to include meals, bars and health supplements.
By acquiring Huel, Danone aims to explore the functional nutrition space further. Danone CEO, Antoine de Saint-Affrique, expressed his excitement over the acquisition and the potential it holds. He said, “We are delighted to welcome Huel and the Huel team into the Danone family. We look forward to learning from one another and unlocking new opportunities and growth for both businesses.” The deal is still subject to closing conditions, including regulatory approvals.
On the other hand, Huel’s CEO, James McMaster, showed eagerness at the prospect of joining Danone. McMaster stated, “We are so excited to be joining Danone, and today marks the next step for Huel. We’ve spent 10 years building a brand with a positive impact on people’s health. With Danone, we will now have the infrastructure, distribution, and R&D capability to go further, into new markets and to more people, as demand for convenient, complete nutrition continues to grow.”
The CEO expressed pride in what the team has achieved so far and looks forward to the exciting journey ahead with Danone.
What is Huel and when was it founded?
Huel is a UK-based company, founded in 2015, that specializes in the production of a “nutritionally complete” convenience beverage. Over the years, it has expanded its range to include meals, bars, and supplements.
What is the significance of the deal between Danone and Huel?
This acquisition allows Danone to make further inroads into the functional nutrition space. It also provides Huel with the necessary resources to expand its reach, go into new markets and cater to the growing demand for convenient, complete nutrition.
What are the next steps for Huel and Danone?
The transaction is still subject to closing conditions, including regulatory approvals. Once these are met, both companies look forward to learning from each other and unlocking new growth and opportunities.
