Globe Telecom has opened its first Gen3 store for Davao City, at Gaisano Mall of Davao.
It is described as “a new retail experience” by Irra Zarina Escandor, who owns GMI Global Ventures, the first Gen3 store owner in Davao City.
Gmall Globe Gen3 store retail manager Ace Cabana says customers will experience lifestyle vignettes designed to catch attention. There will not be any queues as a tablet will be used to help customers.
Cabana says the topography of the store is reconfigurable and interactive. Globe products and services will be showcased within different zones featuring video-on-demand providers, music providers, plan packages and gadgets.
Designed by Tim Kobe, founder/CEO of Eight and designer of Apple Stores and Nike pop-ups, the Gen3 stores were first launched simultaneously in Mindanao’s Limketkai Mall in Cagayan de Oro City, and at SM North Edsa in Quezon City.