Hong Kong’s food delivery leader and committed corporate citizen, Deliveroo recently collaborated with the Hong Kong Red Cross Blood Transfusion Service to organize a blood drive on Wednesday, 22 January. Through this event, Deliveroo mobilized its huge fleet of self-employed riders and walkers as well as employees to give back to the Hong Kong community by donating blood.
40 Deliveroo employees and 14 Deliveroo riders volunteered to donate blood at the recent event. This follows on from the recent establishment of Deliveroo’s five-person Sustainability & CSR Team in 2019 – together they lead the development of programs around Responsible Consumption and Production, Zero Hunger, and Good Health and Well-being. This year the Deliveroo Sustainability & CSR Team will look to develop eco-friendly and socially conscious projects that give back to the Hong Kong community and the world at large.
Building on from the great results of the recent blood drive Deliveroo will continue to provide other events and opportunities for riders and employees to give back every quarter. According to a survey conducted among Deliveroo riders, 70% of respondents said they have not volunteered in the past 12 months but are interested to volunteer if there are activities arranged.
Brian Lo, General Manager, Deliveroo Hong Kong said, “At Deliveroo we are wholeheartedly committed to being a responsible corporate citizen. Last year we rolled out surveys for our riders to voice their ideas about CSR activities, and we appreciate the feedback we received from them. Thanks to their voice, we were able to organise this initiative and collaborate with the Hong Kong Red Cross to give back to some of Hong Kong’s most vulnerable populations. Research shows that giving back not only helps others but also enhances the self-esteem of the person giving back, and we are proud to spread the cycle of positivity amongst our riders and to the broader community of Hong Kong.”
Yip, aged 31, a Deliveroo rider, said, “I just thought it was a great idea. I feel like every year you make New Year’s resolutions to yourself about being a more thoughtful or giving person, but sometimes you don’t actually know how to do it. I appreciate Deliveroo’s leadership in this area, and the company’s flexible working hours makes it convenient and easy to volunteer, especially with them organizing and facilitating it. It’s important to me that I work for a company that cares.”
Other recent CSR activities orchestrated by Deliveroo include an organized centre visit to the Lifelong Animal Protection Charity. Upon their arrival, riders participated in a two-hour volunteer session at the charity’s dog centre. Throughout the course of the day, riders had the chance to learn more about animal welfare, basic training skills for dogs and lent a hand by doing simple cleaning chores around the centre. The event concluded with riders having free time to play with their newfound furry friends.