Deliveroo heads to India

Motor scooters with boxes for Deliveroo, operated by Roofoods Ltd., left and center, stands next to a motor scooter with a box for UberEats, operated by Uber Technologies Inc., as their drivers wait for food orders in London, U.K., on Thursday, Dec. 22, 2016. The food delivery business model has proven attractive to venture capitalists, who last year poured $5.5 billion into food-delivery companies globally, according to research firm CB Insights. Photographer: Simon Dawson/Bloomberg

UK food-delivery startup Deliveroo is preparing to launch in India.

Valued at US$2 billion, the company is hiring a country head along with a full team, insiders say, according to The Times of India. It will go head to head with local players like Swiggy and Zomato as well as comparatively new entrant UberEats. Ola has also re-entered the category by acquiring Foodpanda from Delivery Hero.

Founded in 2013 by former investment banker Will Shu, Deliveroo works in 140 cities across 13 countries, including Hong Kong and Singapore.