Deliveroo today announced its partnership with The Jade Club, a social enterprise serving Hong Kong’s elderly population since 2012, in a unique campaign to help provide the elderly in Hong Kong with Covid-19 care packages. Over 70 volunteer riders and employees have been an integral part of the efficient and timely delivery of over 600 care packages in the city. The initiative is part of Deliveroo’s global community-focused campaign, Full Life, which aims to utilize its unique network of riders, restaurants, and grocers to support communities in cities where Deliveroo operates.
As the fifth Covid-19 wave is hitting the city, The Jade Club has worked closely with 25 non-profit organizations and community partners such as Windshield Charitable Foundation SSP Social Services and The Mong Kok Kai Fong Association Chan Hing Social Services Centre, to put together with care packages, each containing masks, at-home Covid-19 tests, rice, and cleaning sprays, to support Hong Kong’s vulnerable and elderly population living in Yau Tsim Mong and Sham Shui Po. More than 600 packs were delivered by Deliveroo riders and employees. The deliveries took place on the weekend of 26-28 February, with over 70 of Deliveroo volunteer riders and employees to aid with the logistics of getting the packages to the doors of the beneficiaries by carrying out contactless deliveries as a way to give back to the community.
”Supporting our local neighborhoods and communities remains our foremost priority, and we have worked with various organizations throughout the pandemic to ensure that people in need receive the help they require. This year, with the epidemic raging in Hong Kong, many more people have been adversely impacted, particularly the city’s most vulnerable and elderly residents. By teaming up with The Jade Club, we hope to create a lasting impact by employing Deliveroo’s expertise and resources to deliver support to those that most need it,” said Andrew Hui, General Manager, Deliveroo Hong Kong. “Our riders, in a recent survey, have expressed an interest in being involved in volunteer work as a means to give back to the community. We have received a tremendous response from them within a very short time, offering to extend a helping hand on this initiative, and we are extremely grateful and proud of their generosity. They are heroes not just for feeding everyone who wishes to stay at home during this pandemic, but also for supporting those in need.”
Thanking Deliveroo for partnering with the care package initiative, Patrick Cheung, Founder and Chairman of The Jade Club said, “The extent of our efforts to provide care packages to the elderly in the city is determined in large part by our ability to distribute them effectively. Having Deliveroo as our partner enables us to rely on their expertise in ensuring safe and timely deliveries, and this has helped boost the impact of this initiative. We cannot thank their volunteer riders enough for the commitment they have to this cause.”
Mr. Cheng, a Deliveroo walker, was quick to volunteer for the care package delivery. He said, “I am touched at the thought of serving the people of my city in meaningful ways and putting a smile on the faces of the elderly. It is important to me that I work with a company that cares, and Deliveroo has not only been providing essential services to consumers at this critical time but also going out of its way to create opportunities for us to give back to the community.”
A group of elderly residents of Tsim Sha Tsui were overjoyed when they were told that care packages would be coming their way soon, with one of them, Mr. Liu, saying: “This is a really fantastic gesture. With everything that is going on in Hong Kong right now, we are grateful that people are thinking about us and extending their support at a time when we need it the most.”
Deliveroo has been committed to supporting the local community through a variety of partnerships over the years. Some of these include Deliveroo’s Food Drive and fundraising campaign for its customers to support Feeding Hong Kong via the delivery app’s donation feature. In addition, as part of the company’s commitment to promoting positive values, CSR campaigns with a focus on animal protection and adoption, as well as a blood donation drive, were also organised, which saw an overwhelming participation from Deliveroo riders and employees.