While the current COVID-19 pandemic is causing Hong Kong’s brick and mortar F&B industry to suffer, online food delivery platforms are enjoying success as self-isolating diners order from the safety of their homes. To reach out to more customers, Deliveroo Hong Kong has opened its third Editions site, a hub housing a number of delivery-only kitchens.
Located in Quarry Bay, the new site, spanning 2,877 square feet, aims to serve customers from North Point, Braemar Hill, Quarry Bay, Tai Koo, and Shau Kei Wan. With six kitchen spaces, this latest addition is Deliveroo Hong Kong’s largest Editions site.
“Our newest Deliveroo Editions at Quarry Bay highlights Deliveroo’s ambition, confidence, and vigorous commitment to investing in Hong Kong’s F&B industry. We look forward to continuing our investment in the industry in 2020 with additional openings towards Q3 and Q4,” said Brian Lo, general manager of Deliveroo Hong Kong.
Deliveroo’s existing sites already include a location in Wan Chai and the Deliveroo Food Market in Sai Ying Pun. With the new Quarry Bay site, Deliveroo Hong Kong now houses a total of 17 kitchens consisting of 42 brands. In order to provide a range of cuisine types, Deliveroo Hong Kong’s new location will be working with Pirata Group, Shanghai Lane, Beef & Liberty, Treehouse, Pololi, and Soupday.
In addition, Deliveroo Hong Kong has also rolled out a new pick-up feature on its app, allowing customers to order food from restaurants that might not offer delivery services or products suitable for delivery. At the same time, the pick-up service eliminates delivery fees and the need to stand in queues.
Lo commented, “As Hong Kong’s food delivery sector leader, we want to ensure that we reach communities, deliver convenience, and provide great service across every part of Hong Kong.”
Looking forward, Deliveroo Hong Kong is seeking opportunities to expand its Editions sites to Kowloon and New Territories later this year.