Deliveroo today announces that, together with Feeding HK, over HK$650,000 has been raised by Deliveroo customers through the delivery app’s donation feature. A first of its kind in Hong Kong, the Deliveroo in-app donation and tipping feature allowed customers to round up their totals or make an additional contribution. Since the campaign’s kick-off earlier this June, the funds raised have resulted in over 130,000 meals being delivered to Hong Kongers experiencing food insecurity.
With unemployment at a record 16 year high of 6.4 percent, in 2021 Deliveroo is extending the partnership with Feeding HK to reach low-income-families who have been badly impacted by COVID-19 via their network of frontline charities across Hong Kong, including Action Care in Shau Kei Wan, J Life Foundation in Sham Shui Po, and People Service Centre in Tuen Mun and across four locations in Kowloon.
Alongside the in-app donations, Deliveroo will partner with Feeding Hong Kong to officially launch its Chinese New Year Food Drive at two of its Editions locations in Quarry Bay and Sai Ying Pun. Hong Kongers can join the Food Drive by dropping off donations of staple foods such as cooking oil, rice and noodles and canned goods which will then be given to disadvantaged families throughout the celebratory period leading up to the Year of the Ox.
Brian Lo, General Manager of Deliveroo Hong Kong, said, “We have always had high expectations for our partnership with Feeding HK. With families struggling, we want to do our best to make sure people across the city don’t go home to an empty dining table. Today, myself and everyone at Deliveroo are extremely proud to report that the initiative has achieved so much in just a short six months, resulting in over 130,000 meals delivered to beneficiaries all across Hong Kong.”
“I’d like to personally thank all of the Deliveroo customers who donated – HK$650,000 is certainly not a small amount – and used the tip feature throughout our campaign. Your donations have made an enormous impact on the lives of thousands of people. We’re excited to continue to work alongside Feeding HK into the holiday season and new year, to help empower more across the city to extend the power of giving at our Editions locations.”
Gabrielle Kirstein, Chief Executive Officer of Feeding Hong Kong, said “We’re immensely grateful for the past six months’ support from Deliveroo and are excited to continue to develop our partnership with them. Thanks to the assistance and generosity from Deliveroo and its customers, over 130,000 meals have been delivered to those in Hong Kong at risk of hunger. As the city continues to experience rising unemployment rates, loss of income, and higher food prices throughout the city during the pandemic, campaigns and drives such as this are all the more important.”
“Our reach to more community members and the additional support we’ve received this year has been so touching. From the bottom of our hearts, we’d like to thank Deliveroo and all those who have donated. We are passionate to keep the momentum going and help to feed more at-risk individuals alongside Deliveroo over the Chinese New Year period.”
The partnership with Feeding HK comes as Deliveroo pledged last year to make imperative sustainable development goals, following the United Nations Sustainable Development Agenda’s goal of ‘Zero Hunger.’ The CSR effort is among one of the many unique initiatives launched last year to support the community, following a collaboration with The Nesbitt Centre to bring cakes and biscuits to more than 150 frontline hospital staff and a partnership with The Hong Kong Jockey Club’s Charity Trust for its COVID-19 Food Assistance Programme to provide meals for hundreds of thousands of beneficiaries.