Tyrrells, a British potato crisp brand, has seen a significant downsizing in its distribution in Australia. The brand, previously available in most major supermarkets in the country, has been delisted from leading chains such as Coles, Woolworths, and IGA. Its distribution has been reduced to select independent retailers across the nation.
Coles has affirmed that it has ceased stocking Tyrrells’ products. Concurrently, Woolworths has labelled the brand’s range as “out of stock” on its online store. This swift and unanticipated disappearance of Tyrrells’ products from the shelves of these supermarkets has caused a stir among consumers. Numerous long-term customers have expressed their disappointment through various social media platforms. One social media user bemoaned the absence of any warning or clearance sales, lamenting that they had not been given an opportunity to stock up on the snacks.
Snackbrands Australia, the local manager of Tyrrells, attributes the decision to delist the brand to insufficient demand. A company spokesperson emphasised the need to balance both the desires of the consumers and the requirements of their retail partners when making challenging decisions such as these.
Despite this setback, Tyrrells’ products will remain available in certain Harris Farm Markets stores. For updates on availability, customers are advised to get in touch with the consumer care team of Snackbrands.
Tyrrells, originally founded in the United Kingdom, ventured into the Australian and Asia-Pacific markets in 2016. This expansion included the establishment of manufacturing operations in Victoria, through an investment in Yarra Valley Snack Foods. Despite the recent shrinkage in its Australian distribution, Tyrrells’ products continue to be widely sold in Southeast Asia.
Why has Tyrrells been delisted from major supermarkets in Australia?
Insufficient demand for Tyrrells’ products led to the decision to delist the brand from major supermarkets.
Where can consumers in Australia still find Tyrrells products?
Tyrrells’ products are still available in select Harris Farm Markets stores and certain independent retailers.
When did Tyrrells first expand into the Australian market?
Tyrrells first expanded into the Australian market in 2016.
