Victoria’s Secret has engaged Balmain creative director Olivier Rousteing to create styles for its annual catwalk show, with a capsule collection to launch in stores the following day, November 29.
While the lingerie brand often calls upon designers to create runway pieces, this is the first first time it has partnered with a fashion house on an in-store collection.
There is also a parallel in that Rousteing has his “Balmain Army”, models who regularly star in his campaigns, while Victoria’s Secret uses star models for its shows.
For the Shanghai showcase on November 28, the French designer is tipped to choose friends Sara Sampaio, Joan Smalls, Alessandra Ambrosio and Karlie Kloss to model his first mainline foray into underwear.