Duty Free Philippines has recently completed work on upgrading its duty free offer in Manila Airport Terminal 2, which is used exclusively by national carrier, Philippines Airlines.
The T2 duty free shops currently record the second largest share of duty free sales at Manila Airport, generating a 30% slice of DFP’s total Manila Airport revenue. Arrivals sales in T2 are larger than departures, with the two stores selling liquor, tobacco and chocolates mainly to Filipino workers and travellers.
“We did an upgrade of our T2 departure store in 2014. We used a Hong Kong designer,” said Duty Free Philippines Merchandising Division Manager Jennifer Start, talking exclusively to TRBusiness. “We have a cute store with boutiques for Chanel, Salvatore Ferragamo, Pandora, Lancôme and Longchamp.
This image actually shows the newly refurbished Duty Free Philippines shop in Terminal 3 at Manila Airport – a standard the retailer has set for all of its new shops – including those in Terminal 2.
“T2 departure hall has one long open shop with liquor, tobacco and confectionery on one side, while the other side is perfume, cosmetics and fashion.”
DFP’s Internet shopping is also another new service that is planned to boost sales in future, allowing customers to collect pre-purchased goods on departure from the Philippines, or buy goods for collection in airport arrivals or at the downtown Fiesta Mall.
“We have a website showing our products on offer,” Start said. “Our online shopping platform site is being developed. We are still talking to vendors and hopefully we can get this up soon. We are working on details with the Bureau of Customs.”
