DHL adapts mobile-first approach in new online platform

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DHL Global Forwarding has launched myDHLi, a fully integrated online platform for its freight forwarding customers. The platform merges existing online services like myDHLi Quote + Book and myDHLi Analytics with new services and features, and it can be accessed in all devices with a browser including tablets and smartphones.

The launch begins with a pilot phase including selected customers from five continents (North America, Europe, Asia, Australia, Africa). myDHLi is being rolled out in waves to ensure a smooth region-by-region transition. Interested customers can register for onboarding to myDHLi. Regular updates based on customer feedback will be shared. The previous customer portal, DHLi, will be available until the myDHLi roll-out is complete.

Mobile-first approach

The designers adopted a mobile-first approach for seamless use on all devices. Built-in popular social media features like follow and share functions simplify communication along the supply chain by enabling customers to exchange information with colleagues, customers and suppliers. Furthermore, data can be easily analyzed and exported or directly integrated to own systems, based on a suite of APIs.

“Despite accelerating digitalization and super-fast connectivity customers have a need for reduced complexity. And that is exactly what our tool does,” says Tim Scharwath, CEO DHL Global Forwarding, Freight. “We have created a one-stop customer portal that is tailored to the needs of our customers. By combining services like online quotation and booking with shipment tracking, document accessibility, and data analyses we are creating not only 360-degrees visibility, but also have laid the foundation for customers to manage their logistics — anytime and anywhere.”

He added: “We strongly believe that digitalization bears the potential to ease and improve the daily business of shippers and freight forwarders simultaneously. This is even truer during unpredictable and challenging times such as those we are currently facing with COVID-19, and which might now act as an accelerator for digitizing the industry. That is what digitalization means to us and why we made it a cornerstone of our strategy 2025.”

myDHLi’s highly intuitive user interface makes it easy to use and ensures that customers have all relevant information at hand. Reflecting already well-established social media functions like follow and share, relevant information can be easily accessed across organizations and trading partners. Completely transparent management of freight rates, offers, transport modes, carbon emissions, and all other relevant shipment data is readily available with just a few clicks and can be displayed in detailed analyses and reports. One of the most unique aspects is the benefit of full visibility and control over all shipping and transport modes, 24 hours a day, 7 days a week.

Developed completely in-house, the platform’s new tracking service uses end-to-end information to make shipments across air and ocean visible nearly in real-time. This gives users complete control — from pick-up to final delivery.

The service also offers raw data Excel extracts. Another new feature is myDHLi Documents, which offers quick and easy access to downloadable shipment documents. All documents — quotes, commercial invoice, packing list, house bill, invoice, proof of delivery, etc. — are stored in one place.

myDHLi features a modular build-up. Users can individualize their portal by selecting the specific services they want. Thanks to the single sign-on registration process, all services are available from the beginning. No additional registration or sign-in processes are needed. myDHLi is free of charge for all DHL Global Forwarding customers.


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