Diana Unicharm, a leading personal hygiene products manufacturer, is set to distribute Japanese cat food brand Silver Spoon.
Takahiro Okada, CEO of Diana Unicharm, said the company would import the product from Japanese joint venture partner Unicharm and sell it through supermarkets, pet stores and e-commerce platforms in Vietnam.
Since Covid broke out, the pet industry has thrived as families choose to raise dogs or cats to soothe themselves.
Statistics from Pet Fair Asia, the organizer of an annual international tradeshow for pet supplies, show pet care industry sales in Southeast Asia are US$4 billion, with Vietnam accounting for $500 million.
The Vietnamese market is forecast to grow at 11% a year.
Diana Unicharm, one of the biggest makers of sanitary napkins and diapers in Vietnam, targets annual revenues of $1 billion by 2030.
As of last year it had a 40% share of the child care segment, 58% of the women’s care segment and 88% of the adult care segment.