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Disney hikes pricing of its ad-free streaming services, plans to stop password sharing in 2024

Disney
  • August 10, 2023
Reading Time: 2 minutes
Some big changes are coming to Disney’s streaming services as ad-free Disney+ and Hulu prices are getting hiked. At the same time, Disney says that it wants to start  “actively exploring” how it can better police password sharing just as Netflix is now doing. The company might feel some pressure since the number of global Disney+ subscribers declined for just the second time during the second quarter to 157.8 million, a 4 million decline from the first quarter figure.
As for ways to combat password sharing, the other day during Disney’s quarterly conference call, CEO Bob Iger said, “We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family. Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies. And we will roll out tactics to drive monetization sometime in 2024.”
Iger added, “We already have the technical capability to monitor much of this, and I’m not gonna give you a specific number except to say it’s significant. We certainly have established this as a real priority, and we actually think that there’s an opportunity here to help us grow our business.”
If Iger is right about the timing, those Disney+ users viewing the platform thanks to a shared password have at least until the end of this year to continue this behavior.
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October 31, 2019
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