Amid the bustling telecommunications landscape, DITO Telecommunity is set on a trajectory of robust growth within its broadband sector, confidently paving the way for future investments in cutting-edge 5G technology. During a recent media briefing in Taguig City, DITO’s President and CEO, Ernesto (Eric) Alberto, underscored the potential of their fixed wireless access (FWA) service, saying, “Today, we have a capacity of about 3.6 million FWA subscribers, and we’re barely scratching the surface with 250,000. So there’s a lot of room.”
With a keen eye on the future, the company has set ambitious goals to ramp up its FWA subscriber base to between 1.5 million and 2 million by 2026. Alberto noted a shift in consumer behavior post-pandemic: “We’re seeing that the market, particularly after the pandemic, has become social media active. They’re now purchasing online, and we’re seeing that traction, plus the reception for our services, is now moving faster in conversion. So, we can be a little bit more ambitious.” This optimism is infectious and mirrors the fast-paced changes unfolding across the retail landscape in Asia.
DITO is consistently bringing in new users at an impressive rate of 1,200 per day, and the company intends to reinvest revenues from its FWA service to bolster its 5G network. Alberto illustrated the promise of the technology, stating, “Wireless broadband eliminates the need for expensive and time-consuming installations and repairs, allowing us to reach areas that fiber cannot serve.”
Supporting this vision, Adel Tamano, DITO’s Chief Revenue Officer, highlighted a startling statistic: only 8 to 9 million households in the country currently enjoy broadband access, with quality of service often described as “highly inconsistent.” DITO is striving to change that narrative, with about 50% of its subscribers already receiving 5G-ready connectivity. Since its inception in March 2021, the company has rapidly gained traction, amassing over 13 million mobile subscribers, as it challenges the telecom duopoly of Globe Telecom and PLDT. With an eye towards profitability by 2028, DITO is not just a player; it’s positioning itself as a formidable contender in the rapidly evolving telecommunications market.
What is DITO Telecommunity’s goal for its FWA subscriber base by 2026?
DITO aims to increase its FWA subscriber base to between 1.5 million and 2 million by 2026 as it capitalizes on evolving consumer behavior.
How does DITO plan to maintain its growth momentum?
The company plans to reinvest revenues generated from its FWA service into expanding its 5G network, addressing broadband access challenges.
What is DITO’s current user growth rate?
DITO is adding approximately 1,200 new users each day, showcasing the demand for its services in the competitive telecom market.
