DPC Dash, the franchisee responsible for operating Domino’s outlets across China, has announced significant revenue growth and an ambitious store expansion campaign throughout the country in 2025.
DPC Dash declared a 24.8% rise in revenue on a year-over-year basis, amounting to RMB 5.38 billion, equivalent to approximately US$778 million. This robust growth is a testament to the company’s thriving operations and successful market strategies.
In terms of expansion, the company has continued to adopt a disciplined strategy titled ‘Go Deeper, Go Broader’. This strategy involves penetrating deeper into existing cities while also stretching out to new locations. Aileen Wang, CEO of DPC Dash, confirmed this during the earnings call, stating that the company had effectively extended its infiltration in existing cities and extended its footprint to new areas.
Strong performance was observed in the newly opened stores within these growth markets. These outlets have recorded average daily sales that surpass the historical averages, thereby illustrating the appealing unit economics and capital efficiency of the franchise’s development model.
DPC Dash launched 307 additional stores in 2025, thereby entering 21 new cities and expanding its network to a total of 1315 stores across 60 cities. The franchise’s Tier 1 city markets witnessed positive same-store sales growth throughout the year. Furthermore, the first 30-day sales records of new stores held all top spots globally within Domino’s records as of the end of January.
Helen Wu, CFO of DPC Dash, highlighted the company’s gains in efficiency and the benefits of scale, stating that these elements have enhanced profitability and laid a robust foundation for long-lasting, sustainable success.
DPC Dash also reported a surge in engagement in its loyalty program, which grew by 45.3% in 2025, up from 24.5 million members in 2024 to 35.6 million members.
Looking forward, DPC Dash plans to inaugurate approximately 350 new stores in the fiscal year 2026. As of March 20, the company has already opened 140 new stores, with 14 under construction and 65 signed for future development.
What is DPC Dash’s ‘Go Deeper, Go Broader’ strategy?
This is a disciplined expansion plan that focuses on deepening the penetration into existing cities and extending reach into new markets.
What is the overall growth of DPC Dash’s loyalty program?
The company’s loyalty program grew by 45.3% in 2025, reaching a total of 35.6 million members.
What are the future expansion plans of DPC Dash?
DPC Dash plans to open approximately 350 new stores in the fiscal year 2026, with a significant number already opened, under construction or assigned for future development.
