Dominos Pizza China, also known as DPC Dash, continued to expand its reach in the previous year, opening hundreds of new locations and strengthening its presence across mainland China.
DPC Dash holds the exclusive rights to operate Domino’s Pizza in the Chinese mainland, Hong Kong, and Macau. The company closed the previous year with 1,315 outlets, marking an increase of 307 new stores. In addition, the company expanded its geographical presence into 21 new cities, bringing its total coverage to 60 cities nationwide.
The growth momentum has continued into the current year, with 62 new outlets already opened in 46 cities within the first month.
According to DPC Dash, the successful results can be attributed to their “go broader, go deeper” strategy. This strategy blends geographical expansion with initiatives to build customer loyalty. The methods employed to increase customer loyalty include enhancing store density, innovating product offerings, and making operational improvements.
The company expressed its intent to continue exploring local market consumption potential and optimise operational efficiency in the future.
What is DPC Dash’s strategy for expansion?
DPC Dash employs a “go broader, go deeper” strategy for expansion. This involves geographical expansion coupled with initiatives to build customer loyalty through increased store density, product innovation, and operational improvements.
What was DPC Dash’s expansion rate in the previous year?
In the previous year, DPC Dash opened 307 new stores, increasing its total outlets in the Chinese mainland, Hong Kong, and Macau to 1,315.
How many new cities did DPC Dash extend its footprint to in the previous year?
DPC Dash entered 21 new cities in the previous year, bringing its overall presence to 60 cities across the nation.
