In 2025, Domino’s Pizza China, also known as DPC Dash, boosted its expansion efforts by opening hundreds of new stores, increasing its presence throughout Mainland China. DPC Dash holds the exclusive master franchise rights for Domino’s Pizza in mainland China, Hong Kong, and Macau.
By the end of 2020, DPC Dash had a total of 1,315 stores, owing to the successful launch of 307 new locations. The company also ventured into 21 new cities, expanding its reach to 60 cities nationwide.
This upward trend continues into the new year, with the company inaugurating 62 additional stores in 46 cities in just the first month.
The impressive results achieved by DPC Dash are a testament to its strategic approach, labeled “go broader, go deeper.” This strategy merges geographic growth with initiatives aimed at enhancing customer loyalty. These initiatives include increasing store density, introducing new products, and improving operational procedures.
Looking forward, DPC Dash plans to further delve into the local market to analyze consumption potential and enhance operational efficiency.
What is DPC Dash’s strategy for expansion in China?
DPC Dash uses a “go broader, go deeper” strategy which emphasises both geographical expansion and building customer loyalty.
How many new stores did DPC Dash open in 2020?
DPC Dash opened 307 new stores in 2025.
How many cities does DPC Dash currently have a presence in?
As of the beginning of the new year, DPC Dash has expanded to a total of 60 cities across China.
