Domino’s Pizza in China has announced an impressive 27% surge in its half-yearly revenue, reaching RMB2.59 billion (US$363.2 million). This continued the firm’s trend of double-digit growth year on year.
The company’s net profit growth was also highly commendable, registering an increase of 504.4% to RMB65.9 million. Additionally, the adjusted net profit saw a significant increase of 79.6% year on year, reaching RMB91.42 million.
The first half of the year saw 30.1 million people signing up for Domino’s China’s loyalty program, representing a substantial 55.2% increase compared to the previous year. The revenue generated by the loyalty members constituted an increased percentage of the company’s total revenue, moving from 63.6% to 66%. This development indicates a growing scale, and a deepening engagement and loyalty from the customers.
Since the third quarter of 2017, Domino’s China has been rapidly expanding its store network through its ‘go-deeper, go-broader’ approach. This has led to the company increasing its store count from merely 100 stores to 1198 stores spread across 48 cities on the Chinese mainland.
Domino’s attributes its successful expansion to stringent site evaluation standards. The company ensures that each new store meets the requirements for long-term profitability. This has helped the firm maintain its store closure rate below the industry benchmarks.
What was the increase in Domino’s Pizza China’s half-year revenue?
The half-year revenue of Domino’s Pizza China increased by 27%, amounting to RMB2.59 billion (US$363.2 million).
How many people signed up for Domino’s China’s loyalty program in the first half of the year?
In the first half of the year, 30.1 million people signed up for Domino’s China’s loyalty program.
How many stores does Domino’s China currently have?
Domino’s China currently has 1198 stores across 48 cities on the Chinese mainland.
