The UK fashion brand Dorothy Perkin has opened its third store in Vietnam after just one year in the country.
The new Dorothy Perkins Vietnam store is located on level 11 of the Saigon Center, Ho Chi Minh City’s newest downtown shopping mall.
At the opening, Dorothy Perkins presented its latest Fall Winter 2016 collection featuring velvet as the main material. The collection brings a romantic spirit and dynamic sporty trend to the store.
Customers shopping at the store on the first week received gifts and giveaways from the brand.
Debuting in 1919 in the UK, Dorothy Perkins has 600 stores in the UK and more than 120 outlets worldwide.
Before the brand’s first outlet at District 7 Vivo City opening last year, Vietnamese customers could only buy its items from online store dorothyperkins.com and the eCommerce site Zalora.vn.
After just one year, it has been among the most popular international brands recognised by Vietnamese office women in the 25 to 35 age group.
Dorothy Perkins comes to Vietnam via distributor Maison, which opened the first Dsquared2 store at Saigon Center last month.