Ooredoo Myanmar, Facebook and the GSMA have jointly launched a digital literacy campaign to raise awareness and increase adoption of mobile internet in Myanmar. The “Internet 1O1” (Internet One on One) campaign aims to inform and educate first time and new internet users, through one-on-one training at Ooredoo retail points and exclusive stores across the country, particularly in rural areas.
According to GSMA Intelligence, around 21 Million people are using mobile internet in Myanmar out of a population of 54.1Million people.
One of the biggest barriers to connectivity is a lack of digital literacy. This initiative aims to guide users through the multiple uses and benefits of the Internet and help them to do so responsibly. Ooredoo Myanmar, Facebook and the GSMA believe that digital literacy initiatives across the countrywill support internet users in Myanmar to use the internet responsibly and be empowered by it.
Internet 1O1 will be available to consumers in Ooredoo retail stores where in-store promoters will walk consumers through internet education materials including: an easy-to-understand video explaining: Whatthe internet is, how to access it and how to stay safe online as well as showing the type of useful information consumers might need.
Ooredoo Myanmar’s CEO Mr. Rajeev Sethi said “We are very proud to partner with industry leaders like Facebook and the GSMA in this initiative to educate the people of Myanmar on how to safely be connected, well informed and benefit from the internet. This is the first step of our “Learn with Internet to enrich your digital lives” CSR program. This initiative will enhance Myanmar citizen’s digital lives.”