DJI, a manufacturer unmanned aerial vehicle technology, is set to open a flagship store in Seoul’s Hongdae district in March.
Frank Wang, DJI Founder and CEO, said the location was chosen as Hongdae is a vibrant district that combines urban arts, indie music and pop culture.
“DJI is also creating a cool new culture for aerial enthusiasts, allowing people to experience and see the world from a new perspective,” he said.
The five-story, 870-square-meter store will feature a full range of DJI’s consumer products, including the Phantom 3 series, the Inspire 1 and Spreading Wings series, Matrice 100, Guidance, the Ronin handheld three-axis camera gimbal line, as well as the company’s latest integrated stabilized 4K handheld camera, the Osmo.
The store will have a lounge area for visitors to relax and enjoy aerial footage and content from around the world; a customer experience zone where DJI pilots will perform demos for different products; and customer support.
The Seoul store is DJI’s second foray into retail after the December opening of its OCT Harbour shop near the company’s headquarters in Shenzhen, China.
