Ducati has temporarily paused its motorcycle sales in Vietnam and is on the hunt for a new distributor.
According to sources close to the situation, customer requests for new products will be logged and subsequently transferred to the new distributor. However, the previous dealer, CT-Wearnes, has not imported any Ducati motorcycles since the start of the year, leaving the lone showroom in Ho Chi Minh City devoid of bikes for sale.
Although the showroom lacks inventory, it continues to provide maintenance services for Ducati owners. Earlier this year, the Italian brand also shuttered its only northern showroom in Hanoi, citing disappointingly low performance as the reason.
Established in Bologna, Italy, Ducati made its entry into the Vietnamese market in 2009, initially opening a showroom in the bustling District 1 of Ho Chi Minh City. CT-Wearnes became Ducati’s third distributor in Vietnam in August 2020, but the relationship has soured; the company also handled the distribution of Royal Enfield motorcycles until it withdrew from that deal in September 2024.
Ducati’s positioning in Vietnam has typically placed it above Japanese competitors such as Honda and Yamaha, leading to premium pricing. The brand’s product lineup caters to diverse preferences, ranging from classic bikes to sport and adventure models. For those on a budget, the Scrambler, one of its more affordable offerings, retails for approximately VND380 million (US$14,500). Think of it as the Italian motorcycle equivalent of a fine espresso—rich, robust, and just a tad expensive!
What led to Ducati’s halt in sales in Vietnam?
Ducati has temporarily stopped sales while it seeks a new distributor, as its prior distributor, CT-Wearnes, ceased imports at the start of the year.
What services are still provided at the Ducati showroom in Vietnam?
While the showroom in Ho Chi Minh City currently has no bikes for sale, it continues to offer maintenance services for existing Ducati models.
How does Ducati’s pricing compare to Japanese brands in Vietnam?
Ducati’s pricing typically positions it above Japanese competitors like Honda and Yamaha, reflecting its premium market strategy in Vietnam.
