Duchess & Co, one of Asia’s fastest-growing ecommerce
and retail fashion womenswear label, is proud to announce their foray into the
Singapore market with a new showroom boutique at 313@Somerset Mall, located along the
prestigious Orchard shopping belt. Following the 4-year-old label’s immense success and
popularity in Peninsula Malaysia, the opening of the Singapore showroom boutique marks a
new milestone for the brand’s expanding footprint in the South East Asia region.
The 900 square feet new showroom boosts the brand’s signature modern contemporary
interior and a cozy shopping ambience. It offers an extensive range of women’s apparel,
shoes, and accessories. Each Duchess & Co creation is meticulously designed in-house and
carefully crafted with curated fabrics.
“We started out as an online fashion portal but quickly opened our first retail store within 4
months of the Duchess & Co launch, and subsequently opened another store north of
Malaysia. We then spent the following 2 years building & developing the brand identity as
well as constantly improving both our in-store and online shopping experience. We are
proud to have built a strong foundation in Malaysia. Singapore is an important fashion hub
and gateway to the rest of South East Asia. Opening a pop-up showroom boutique in
Singapore is a significant achievement as it marks our first overseas venture and elevates us
to the ranks of many international fashion brands in the vibrant local fashion scene. We also
wish to pay homage to our Singaporean fans and hope to offer them a unique experience at
their doorstep,“ said Wendy Tai, Co-founder, who overlooks the business operations and
international expansion.
“Opening a pop-up showroom boutique in Singapore will allow us to connect and share our
brand’s ethos and designs better with our VIPS and new customers. We believe it also helps
us showcase the quality and cut of our designs,” adds Phang Ju Nn, Co-founder and
Creative Director of Duchess & Co.
To celebrate this new milestone, Duchess & Co will be presenting two (2) new lead ready-towear
collections for the upcoming festive season: DAWN collection as well as ‘Made of
Stars’. Key limited edition pieces from the Feather series in the ‘Made of Stars’ collection
will premiere first at the Singapore pop-up showroom boutique for a week, commencing on
8 December 2017.
A private celebratory cocktail featuring a star-studded guest list will be held at the showroom
on Friday, 8 December 2017.
The pop-up showroom boutique is open now until the end of September 2018.Prices range from SGD59 to SGD399 and new collections will be introduced every 2 months
in the showroom boutique.