Elizabeth Arden has signed Ning Chang as the brand’s first Asia ambassador for its Skincare category.
An actress and philanthropist, Chang is also multilingual, speaking Mandarin, Taiwanese, English, and German (her birth country). She is a law graduate of the National Central University. In her new role with Elizabeth Arden, Chang will have a strong presence on social channels across the region, raising awareness of the brand’s skincare labels through advertising campaigns, with a strong focus on Elizabeth Arden’s digital strategy and engagement in Asia.
“I am very proud to be a part of the Elizabeth Arden family,” said Chang. “I have been using the products for many years, which makes this partnership that much more special. I have the utmost assurance in the brand’s high-quality products and I happily recommend them to all of my friends. I am excited to work as a partner with the Elizabeth Arden team to share the creative innovations and history of the brand with women near and far.”
Ava Huang, global GM at Elizabeth Arden, said Chang possesses an effortless, heartfelt personality.
“There is a quiet yet strong elegance in her, a type of beauty that resonates well with women around the world, and particularly with women in Asia,” she said. “Her sincere attitude exemplifies the ideals of our founder. Like Elizabeth Arden, Ning’s attitude towards strong leadership, determination and spirit makes her the perfect woman to represent the brand and engage with our Asian consumers.
“We believe this partnership will connect the brand’s commitment to innovation and quality of life while inspiring Asian women on the relentless pursuit of beauty and betterment, which Elizabeth Arden once said is the birthright of every woman.”