The Emack & Bolio’s Central ice cream parlour just opened in Hong Kong is described as “unlike any other” you’ll find in the city.
Emack & Bolio’s, at 26 Cochrane St, serves up 31 flavours of ice cream, frozen yogurt and sorbets along with smoothies, confections and more.
The brand has its origins in Boston, Massachusetts, where it was founded in 1975 by Robert Rook, a lawyer and self-declared hippie who worked closely with the homeless, Vietnam war protesters, civil and gay rights advocates, and numerous rock bands such as Aerosmith, U2, Boston, The Cars, and James Brown, according to Wikipedia.
It’s sometimes likened to Ben & Jerry’s, another ‘hippie ice cream store’ concept, but was actually founded three years earlier.
The first Hong Kong outlet follows the brand’s entry into Asia last year when it opened in Bangkok Thailand. There is also at least one store in the UAE.
Emack & Bolio’s invented the flavored cone in 1980 and has been improving on the concept ever since.