This year-end, UnionPay International (UPI) has teamed up with over 300 stores in Hong Kong, Macau, Singapore and Thailand, to offer UnionPay Cardholders attractive discounts for the festive season. These exclusive discounts are offered as part of U Plan – UnionPay’s latest cross-border marketing initiative – launched in July this year.
U Plan is the world’s first open cross-border marketing platform launched by UnionPay, specially for UnionPay Cardholders. By bringing together service providers in the finance, tourism and retail industries, U Plan provides a one-stop marketing platform for UnionPay and its partners to market products and services to Cardholders collectively across geographical borders.
Through the use of mobile applications and location services, U Plan can enable a high-level of precision for UnionPay and partners to reach out to potential travelers prior to their travels, to promote special privileges and discounts that UnionPay Cardholders can enjoy at their travel destinations. In addition, UnionPay Cardholders can also enjoy the exclusive U Plan perks at participating merchants in their local markets.
From now till February 28, 2017, UnionPay Cardholders in Singapore can look forward to enjoying up to 30% in savings at Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret outlets in Singapore with U Plan. This includes:
> Up to 25% in savings at Kate Spade New York, Michael Kors and Tumi: With every S$200 spend, UnionPay Cardholders can enjoy S$50 off.
>Up to 30% in savings at Bath & Body Works and Victoria’s Secret: With every S$100 spend, UnionPay Cardholders can enjoy S$30 off.
Traveling UnionPay Cardholders can also look forward to enjoying exclusive privileges at popular merchants such as Sasa, Prince Jewellery & Watch, ISA and Lukfook Jewellery in Hong Kong, as well as at King Power Duty Free in Thailand.
To improve the accessibility of U Plan privileges to Cardholders, information and transaction platform – Dianping.com – has come on board as a UnionPay U Plan partner to offer quick access to the available discount coupons via its platform. With this, DianPing.com’s 600 million users will be able to access the coupons easily via the Hong Kong, Macau, Phuket and Singapore specific sections on Dianping.com’s website and mobile app, when searching for information related to their travel destinations.
Since the launch of U Plan in July this year, over 100 million discount coupons have been downloaded from the mobile apps. Moving forward, UnionPay has plans to expand the programme to markets such as Australia, Japan, South Korea and the United States, as well as include a wider range of partners and merchants on U Plan.
UnionPay International focuses on supporting the growth of UnionPay’s global payments business. With an acceptance footprint covering 160 countries and regions globally, UnionPay serves the world’s largest cardholder base by providing quality, cost-effective and secure payment services to over 5.4 billion Cardholders worldwide.
In Singapore, UnionPay enables efficient and cost-effective payment services that are tailored to the needs of local businesses and consumers. UnionPay cards are issued by Bank of China (BOC), DBS Bank (DBS), Industrial and Commercial Bank of China (ICBC) and United Overseas Bank (UOB) in Singapore, and are accepted at over 80 percent of retail, lifestyle and food and beverage establishments locally, as well as at almost all automated teller machines (ATMs) across the island.