Vietnam is making waves in the European Union, with its fruit and vegetable exports booming in recent months. Leading the charge is the mango, which has become a standout success, raking in $27.6 million—an impressive 54% increase. Not far behind is pistachio, which surged to $17 million, reflecting a staggering 90% rise in demand. Pineapples have soared by a jaw-dropping 200% to reach $11 million, while coconut exports climbed by 41% to $10 million.
The Netherlands emerged as the largest E.U. importer, snapping up nearly $37 million worth of Vietnamese produce, accounting for 28% of the total exports to the bloc. Other countries are also joining the feast: Poland’s imports doubled compared to last year, and Spain enjoyed an impressive 83% increase, while Germany and France reported solid growth as well. Overall, Vietnamese fruit and vegetable exports soared by one third, totaling $132 million.
According to Dang Phuc Nguyen, general secretary of the Vietnam Fruit and Vegetable Association, the increasing popularity of Vietnamese fruits and vegetables in the E.U. can be attributed to the revitalization of consumer demand as the region recovers from the pandemic. Furthermore, a decline in local fruit production in certain E.U. states due to unfavorable weather has created a greater reliance on imports. The advantages of the Vietnam-EU Free Trade Agreement, which has reduced or eliminated tariffs on many fruits, have given Vietnam a crucial competitive edge over countries without similar trade agreements.
In 2022, Vietnam’s agricultural exports to the E.U. reached a staggering $4.21 billion, driven primarily by fruits that saw double-digit growth amid strong demand. The Vietnam Sanitary and Phytosanitary Notification Authority highlights a growing trend favoring organic and certified products in E.U. markets, presenting substantial opportunities for Vietnamese farmers. Tropical fruits such as dragon fruit, mangoes, lychees, and longans thrive in Vietnam’s climate—products that simply can’t be produced domestically in the E.U.
However, the E.U. has high bars for quality and safety, requiring compliance with strict sanitary and phytosanitary regulations on food safety and pesticide residues. Bui Xuan Hoang Henry, general director of the Hoan Vu Inspection Center, pointed out that cooperation between exporters, testing units, and farmers is crucial for maintaining high-quality agricultural products. “Quality control is a priority this season, allowing our fruits to increasingly align with the rigorous standards of the E.U. market,” he noted. And with that, it looks like Vietnamese produce is ready to take a bite out of the competition!
What fruit is leading Vietnam’s exports to the E.U.?
Mango tops the list, with exports valued at $27.6 million, an increase of 54%.
Which country in the E.U. is the largest importer of Vietnamese produce?
The Netherlands stands out as the leading importer, purchasing nearly $37 million worth of goods.
How has Vietnam adapted to meet E.U. quality standards?
Through close collaboration among exporters, testing units, and farmers, Vietnam ensures that agricultural products meet stringent quality and safety standards required by the E.U.
