It rolls out new bakery concepts every four years.
To stay relevant in this difficult operating environment amidst the onslaught of e-commerce, constant make-over and product innovation are inevitable for retail stores.
Standing out amongst retailers in Singapore is homegrown bakery brand BreadTalk, which carried out a series of space revamps and exhibited willingness to experiment.
RHB analyst Juliana Cai notes that BreadTalk launches a new bakery concept every four years to maintain a fresh brand image. It also rolled out 50 new products along with its latest concept launch.
Here are the four major faces of BreadTalk from year 2000 to the present, from a simple boutique bakery to a store with rustic feel:
Generation One – boutique bakery (2000-2004)
Generation Two – eye on elegance (2004-2008)
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Generation Three – jewellery casing (2008-2011)
Generation Four – rustic feel (2012-present day)
What do you think? Leave a comment about BreadTalk transformation.
