Luxury French food purveyor Fauchon will launch its global hotel brand Fauchon Hospitality in Paris on September 1.
Long associated with fine foods, patisserie and French delicacies, the brand will open its first, the Fauchon L’Hotel Paris, as a 54-room, five-star property on the Place de la Madeleine, the home of the brand, since 1886.
President/CEO Jacques-Olivier Chauvin says the strategy is to establish a portfolio of 20 Fauchon Hotel-branded properties over the next decade, including in Asia.
“We are currently in advanced discussions for a hotel in Doha, Qatar and Kyoto, Japan, as well as with a top European player. We are in contact with a major US operating company regarding expansion in the US.”
Early this year, the Fauchon Hospitality organisation was set up with as president/CEO. A former Relais & Châteaux CEO, Chauvin is spearheading the bid to build on the brand’s 130-year-old gastronomy legacy to create a domain of service excellence, gourmet cuisine and tailored local experiences.
He says the unique selling proposition of the hotels is that each will offer what they describe as “GLAM”: Gourmet – the most creative Parisian patisserie in traditional French culinary style; Location at the heart of major cities; Attention and experiences which are bespoke; and Mesdames – “always in tune with women, featuring sophisticated lighting, Dyson hair dryers, properly sized bathrobes, Carita amenities and more”.
Chauvin says Fauchon Hotels will include the brand’s “in-room Gourmet Bar” which has disrupted the hotel minibar concept by providing guests with a selection of complimentary Fauchon products.