Italian luxury brand Fendi has launched a new flagship boutique in Larga dell’Ascensione in the Venetian district of San Marco
The Fendi Venice boutique, which retails women’s and men’s clothing through to bags and accessories, is located in a 180sqm space within a roughly century-old palace furnished with terrazzo stone floors, diamond-shaped ceilings, and walls with marmolino finishes. The room also features large windows that flood each room with natural light, creating a see-through effect for stores spread over four floors.
The women’s bag and accessory floor display products on ivory leather shelves supported by a champagne-gold metal-tube structure. The second floor is divided into two rooms, with a corner for women’s clothing and shoes surrounded by light champagne-gold thread curtains and purple carpeting and featuring luxurious vintage furniture.
The men’s floor of the Fendi Venetian boutique is also divided into two rooms set in green colors. Gold metal detail and forest-green leather stand against a carpet of the same shade. Briar timber rotating counters, green satin, and satin-finished steel also feature in the space. The fourth and top floors are VIP rooms and luxurious terraces unified with a sky-blue theme, with a geometric stucco motif and a convex witch-eye mirror on the wall against turquoise velvet furniture.
The terrace, surrounded by untouched vegetation, houses the Fendi Casa outdoor collection.