Luxury travel retailer DFS will debut cosmetics brand Fenty Beauty by Rihanna in downtown T Galleria locations in Hong Kong and Macau today.
DFS will stock Fenty Beauty by Rihanna exclusively in Macau and be one of the first retailers in Hong Kong to introduce the brand.
Singer Rihanna developed her global makeup line in partnership with Kendo Brands, an LVMH-owned beauty developer, in 2017. Now the company has created a full Maison for Fenty.
The range of artistry-quality products are inspired by Rihanna’s vision of ensuring people everywhere feel included, with a focus on skin tones that have been traditionally underrepresented in the beauty industry.
“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere,” said Rihanna. “I want everyone to feel beautiful, recognized and empowered, no matter their ethnicity, culture, skin tone or style.”
DFS Group chairman and CEO Ed Brennan described Rihanna as a “multi-talented entrepreneur who embraces diversity, applauds curiosity and instills playfulness – qualities that we at DFS also value and promote”.