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Ferrari has opened a new showroom in Kuala Lumpur in partnership with Naza Italia, the official importer and distributor of Ferrari in Malaysia.
Located at Naza Platinum Park on the ground flor of Tower 1, Naza Italia has invested RM2.8 million to develop the 3,115 square foot Ferrari City Showroom.
A second Ferrari outlet for the Malaysian capital, the new showroom showcases three of the latest Ferrari models, and boasts a luxurious customer lounge as well as a configuration and customiszation room.
The opening is part of the company’s strategy to boost the brand’s presence in the metropolitan area.
“Substantial growth in business calls for an expansion that will enable us to better serve Ferrari’s discerning clientele,” Naza World Group executive chairman, Datuk SM Faisal SM Nasimuddin, told media at the launch.
“To address that, we are making the brand more accessible with a showroom in this prime location,” he continued.
The Naza Platinum Park location compliments Ferrari’s first showroom offering, located in Petaling Jaya.
“The showroom is somewhat of an appetizer, presenting Ferrari enthusiasts and potential buyers a taste of the latest offerings and a preview of experience provided at the showroom in Petaling Jaya,” he said.
Naza World also recently invested RM5 million to renovate its debut KL showroom.
“The upgrade is a reflection of Naza Italia’s commitment to the clientele and to better serve our customers,” he concluded.