Find Me A Shoe, a retail technology start-up has launched the beta version of its virtual fitting service for footwear called ‘Try Me’.
The app is described as an “end-to-end footwear size and fit recommendation application that aims at giving all footwear shoppers an oh-so-easy footwear shopping experience online”. The mobile and vision-based technology provides consumers with shoe recommendations based on precision measurements and personalised fitting algorithms that go beyond the traditional shoe scale system.
Unlike other virtual fitting solutions, the app does not use analytics or purchasing history.
“Our technology takes the purist approach to shoe fitting,” said Anand Ganesan, CEO of Find Me A Shoe.
“Research shows two main factors that increase customer loyalty in retail-time-savings and personal attention,” he said. “Find Me A Shoe creates a brick and mortar experience by delivering a spot-on fit recommendation that’s personalised to the customer’s foot. No more trials in store and no more online returns.”
The California-based company offers its fitting service to footwear retailers and brand outlets. The patent-pending technology enables the shoppers to find a shoe that fits in just a click. The recommendation engine simulates a shopper’s foot (with 12+ parameters) inside every model before suggesting the best size and fit.
With cloud-based servers running Artificial Intelligence-enabled complex computer vision algorithms in the background, recommendations ensure customer’s toes and heels will fit comfortably in that new shoe.
“Personalisation and customisation are the pillars of the next generation retail experience,” said Ganesan.