The first Lenovo Legion concept store in the Philippines has opened as the tech company strengthens its gaming business.
The Quezon City outlet, at less than 40sqm on the fourth floor of the Annex Building, showcases the brand’s Legion gaming machines in a setting that allows customers to personally examine and experience the products. Lenovo intends to host mini tournaments at the venue to “engage the local gaming community,” according to its statement on the opening.
Lenovo Philippines GM Michael Ngan expressed the firm’s intentions to open as many such stores in the territory as possible, depending on available spaces, with a possible four outlets planned for this year. He added that the Philippines is seen as a strong growth space for the company’s Lenovo Legion gaming sub-brand. He hinted that the firm’s Legion of Champions e-sports tournament may be held in the Philippines.
“We’ve had a lot of customers asking why don’t we host in the Philippines … so I’m lobbying that we can have the opportunity to host the fourth edition here in Manila,” he said.