Under Armour India is about to open its first store after testing the market online. According to Jason Archer, MD at Under Armour’s Asia-Pacific region, the company has set up a wholly owned Indian subsidiary. It will be led by former Adidas veteran Tushar Goculdas as MD.
“We are investing in Asia Pacific as there are long-term growth opportunities. We have been concentrating in China over the last few years. Over the next couple of weeks, we will be establishing our retail presence in India,” Archer told.
Under Armour India will start operations by opening stores in metro locations after assessing the market potential online through partnerships with Amazon and Flipkart-owned Myntra.
“We will start operations by selling our global portfolio of training and running products,” said Archer.