Luxury fashion brand Gucci has opened a 50-seat restaurant, Gucci Osteria, in Florence featuring triple-starred Michelin chef Massimo Bottura.
This follows in the tracks of Giorgio Armani offering fine-dining restaurants at its hotels in Dubai and Milan, the Dolce & Gabbana Gold Restaurant and Dolce & Gabbana Martini Bistrot in Milan, and Ralph Lauren with Ralph’s Restaurant in Paris. Roberto Cavalli also has an international chain of cafes.
LVMH last year also announced it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany’s & Co launched its Blue Box Cafe in New York. LVMH also owns Cova Pasticceria, which has a strong international presence along with Prada’s Pasticceria Marchesi.
In Seoul, Dior runs the Dior Cafe at its flagship store, in partnership with patissier Pierre Herme.
