Singapore-based e-commerce platform Foodpanda has partnered with the toy giant Lego to expand the region’s q-commerce marketplace.
Lego says the partnership signifies the company’s entry into the q-commerce sector, which enables users to purchase Lego sets and have them delivered to their doorstep within 30 minutes.
Customers in Malaysia and Singapore can buy Lego products through Foodpanda in the initial phase, with other markets likely to follow.
“Entering the quick commerce market will make it more convenient for our customers to get Lego products and bring new opportunities for people to build and play together whenever and wherever they feel like,” said U-Fong Chua, SEA e-commerce head at Lego.
With its own custom in-app storefront in Singapore, the Lego store will be highlighted on Foodpanda shops. At the same time, buyers in Malaysia can purchase Lego sets at a few Pandamart Cloud locations in Klang Valley and Seremban.
Foodpanda stated that it had reached the milestone of digitalising 50,000 merchants around Asia, including supermarket chains, quick-service restaurants, drug stores, and fashion retailers. Through this agreement, Foodpand has opportunities for non-grocery categories to better meet the needs of customers for their everyday needs.