The stunning showroom is in Silvercord Building, located in Tsim Sha Tsui, on the world famous shopping street Canton Road. It’s the most important location, where all international fashion brands are present.
It will be Fornarina’s hub for Asia Pacific, and will serve as the point of reference for development and expansion strategies in the region.
The newly renowned showroom is contemporary, designed with simplicity and flexibility to accommodate various collections and strategies of the brand. It is a creative hub and destination where Fornarina customers will be inspired and be part of.
The opening is part of Fornarina worldwide relaunch, thanks to investments of a new ownership. Hong Kong based Bright Fame Holdings owned by the People Group (a leading global design, manufacturing & sourcing group in women’s and men’s footwear, handbags and accessories) acquired the Italian brand on November 2016.
“The opening of Hong Kong showroom demonstrates our commitment for the global expansion of Fornarina, especially in the Asia corridor, where the brand can tap in a new generation of style conscious consumers. We are focused not only on maintaining and growing in Europe, but more importantly to expand our reach in Asia Pacific, where the brand is still in its early stages of awareness. We believe our Hong Kong showroom will become an important base, and we look forward to welcoming all our Fornarina partners and fans to our new hub!” stated Tina Liu President of the People Group.
Fornarina’s positioning is focused on the core DNA of denim and footwear, with apparel complementing the overall brand spirit. Designed in Italy, the look is chic and contemporary, targeting the young, fun, and emerging consumer.
“Our vision is purely international, 35% of our turnover comes from Italy and 65% from abroad. We will be present at the most important international fairs for shoes and clothing, and we are considering new distribution agreements in Europe, USA, and Asia. We plan to have a double digit growth in 2017, after 10 euro millions turnover of 2016” commented Mauro Gabrielli Managing Director of Fornarina.