Brand change reflects corporate strategic direction and ongoing commitment to innovation. FUJIFILM Business Innovation Vietnam Company Limited (formerly known as ‘Fuji Xerox Vietnam’) today announced it had changed its name as part of a region-wide rebranding initiative, following the name change of its parent company, Fuji Xerox Co., Ltd., to FUJIFILM Business Innovation Corp.
The move follows Fuji Xerox’s decision to end its technology agreement with Xerox corporation on the agreement’s expiration date of March 31, which provided for brand licenses, technology and sales territories. The name change takes place with immediate effect.
As FUJIFILM Business Innovation Vietnam Co., Ltd, the company will continue to offer its core printing and document technologies and services, in addition to an expanding portfolio of enterprise software solutions and managed print room services.
While the company will continue to sell existing products under the Fuji Xerox brand, it will also commence sales and marketing activities of new products under the Fujifilm brand.
Over the years, Fujifilm’s considerable research and intellectual property has yielded an array of new applications for its technologies, such as using microporous photographic film technology to create yeast filters used in brewing beer, or creating lightweight sensors from the company’s Fujinon lens technology designed especially for outer space and carried aboard satellites.FUJIFILM Business Innovation is one of more than 300 subsidiaries in the FUJIFILM Holdings portfolio, including leaders in diverse fields such as healthcare, biotechnology, imaging, and photography.
FUJIFILM Business Innovation offers innovation to businesses globally to help maximize their organizational strengths. The company has pioneered numerous technologies and accumulated expertise since being established as Fuji Xerox in Tokyo in 1962.
As a $9 billion enterprise with approximately 40,000 employees globally, the company portfolio includes R&D, manufacturing and sales of world-class multifunction printers, production printers and IT solutions, and business process outsourcing services.