Japanese sports and outdoor goods retailer Alpen Co is set to launch Kanagawa’s first experience-based store late next month.
The Alpen Outdoors LaLaport Yokohama store will handle more than 40,000 predominantly outdoor-related products under 200 brands. Alpen’s new location will be offering products in two formats, “Alpen Outdoors”, which will cover the entire light outdoor product range for activities such as camping and hiking; and “Alpen Mountains”, which focuses more on mountaineering. The store offers a tent trial experience with a realistic camp atmosphere.
Popular outdoor brands Coleman and Snow Peak have shops-in-shops at the store with dedicated support staff.
Alpen currently operates 11 stores nationwide, including a flagship in Kashiwa, which opened in April last year and is one of the largest in the world.