Skateboarding legend Rodney Mullen signed autographs for five hours when shoes, apparel, skateboards and accessories retailer Globe Hong Kong opened a “cabin” store in Sheung Wan.
Globe CEO Matt Hill and founder Peter Hill came from the US to attend the launch.
“The feel of a Globe cabin store is more important to us than just the look of the store,” says Peter Hill. “Boardsports is a culture with a huge emotional content.”
The design of a Globe cabin pays homage to the Roycroft arts and crafts movement founded by Elbert Hubbard in New York in the 19th century. His philosophy was to make consumer products with craft and purpose that delivered an emotional connection to the lifestyle purchasers valued.
“Hong Kong’s energy, sense of adventure and history as a place to step out and explore from makes it a natural choice for the Globe cabin,” says Peter Hill. “The store retains its original Hong Kong tiled floors – sadly disappearing – and meshes with the oak arts-and-crafts style from other Globe cabin stores with their Anglo influence.”