Google is expanding its Great Online Shopping Festival from India to Singapore, from today through Wednesday.
The online event, loosely modelled on the famous US Cyber Monday, allows global apparel brands such as adidas and Uniqlo and travel retailers like Agoda, Hotels.com and Airbnb to make the most of Singapore’s high penetration of broadband internet.
Just like Cyber Monday or Singles Day in China, the Google project encourages companies to offer discounts for products and services ahead of the retail-friendly Chinese New Year, later in the month.
Google launched Cyber Monday in India in 2012, teaming up with well known fashion brands. It has grown year by year and the US based company “would love to do this everywhere” according to Singapore country manager Joanna Flint, who denied there are concrete plans for that just yet.
The deals went live today, February 2, although previews of the promotions have been online for several days.