Singapore-based company DominoPos has launched its proximity marketing and digital media platform GoToMalls.com in Indonesia.
Offering a geo-located, profile-based smart directory of malls and stores in Indonesia, the website aims to revive offline transactions, “bringing the community’s spirit back to the malls through digital media support”.
CEO Bruno Zysman says the platform helps offline retail brands publish their own call-to-action campaigns, and promote products or services on a digital platform to their target audience. It lists up to 375 malls and shopping complexes, along with 19,000 stores.
To ease its entry into the Indonesian market, the site has partnered with telecommunications company PT Indosat, also known as Indosat Ooredoo, and ride-hailing app Grab.
GoToMalls launched in Singapore in February and plans to expand further internationally.