Opening in Seoul on Saturday, Apple Garosugil will bring Apple’s products, in-store programming and services together in one place for the first time for South Korean customers.
In the heart of the Gangnam area, the store features a 7.6m glass facade along a tree-lined street, with interior trees mirroring those outside.
“Our stores are gathering places for the community where everyone is welcome to connect, learn and create,” says Apple senior VP of retail Angela Ahrendts.
Today at Apple programming offers free sessions daily to inspire participants to unlock their creativity in photography, music, art and design, coding skills and more. The sessions are held in the heart of the store, the Forum, with its video wall.
Anyone can attend a 30-minute Quick Start session, then go further with experiential photo walks or attend entrepreneurial sessions. Educators and developers can also receive advice and specialised training in the store’s boardroom.
Apple’s full line of products and a curated collection of accessories are available in the store. Along each side of the store are Avenues, inspired by window displays along a shopping street, which offer interactive displays for visitors. These feature third-party products and accessories.
Customers can register for Today at Apple sessions through the Apple Store app, as well as explore products and shop.
Between them, the store’s 140 team members speak 15 languages.