Gucci has launched gucci.cn, its e-tail site for the Chinese market. In the words of the Italian luxury label, it will be Gucci’s only official Chinese website, created to “allow consumers a better access to Gucci products, without the limitations imposed by store location or opening hours. To optimise service speed, goods are shipped from local warehouses, and each transaction is assisted by a China-based customer service team, via live chat or phone.” In addition, payments on gucci.cn can be made using popular providers such as Alipay and WeChat.
Content-wise, the site offers a wealth of images and a narrative with a strong visual impact, culminating in the ‘Stories’ section, which takes an in-depth look at the sources of inspiration which influenced Creative Director Alessandro Michele’s collections, offering an exclusive glimpse of the designer’s own world.
“Combining editorial content with commercial features – said Gucci – is an approach which has already proved effective in North America, Europe, the UAEs and Australia, where the new website was launched back in 2015.”
As of today, Gucci’s e-tail sites are active in the USA, Japan, South Korea, Australia, Canada, the UK, Italy, Ireland, France, Germany, Spain, Portugal, Switzerland, the Netherlands, Austria, Belgium, Sweden, Norway, Denmark, Finland, the Czech Republic, Poland, Hungary, Romania, Bulgaria, Slovenia, Turkey and the UAEs.