Restaurant and accommodation chain Hard Rock International is to partner with textiles firm Sobel Westex to produce a manchester range.
The Hard Rock at Home collaboration is intended to give music fans around the globe the opportunity to fine-tune their living spaces with home goods inspired by music – including bedding, bath textiles, window treatments and beach towels.
The Hard Rock at Home collection features luxurious bedding, including comforters, sheet sets, throws and decorative accent pillows with a variety of designs. Through the collection, fans can add country, rock and alternative music touches, as well as hip hop trends and pop accents.
“We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide,” said director of licensing for Hard Rock International Mark Linduski. “This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our own retail properties.”
The designer textile collection will debut at the New York City Spring Textile Market from March 18 through March 21, before launching to consumers this autumn.
