The South Korean lifestyle conglomerate, Iicombined, continues to broaden its retail footprint with the launch of its multi-brand platform, Haus Nowhere, in Bangkok, Thailand.
Situated on IconSiam’s M floor, the venue hosts two significant brand flagships: the premiere Tamburins outlet in Southeast Asia and the most extensive Gentle Monster store in Thailand.
Haus Nowhere’s inauguration in Bangkok forms part of Iicombined’s vision for ‘Future Retail’ across leading international cities. Bangkok, now home to the fifth Haus Nowhere location, follows in the footsteps of Seoul, Shanghai, Shenzhen, and Dosan.
Tamburins, a Seoul-based fragrance and beauty brand established in 2017, makes its maiden voyage into Southeast Asia. The brand brings a comprehensive product range and exclusive in-store items to its Bangkok store. Shoppers will find a Blue Hinoki edition of Tamburins’ signature Egg Perfume and a 2ml fragrance accompanied by a unique Puppy Case.
Gentle Monster, a prominent eyewear brand, unveils its third and largest store in Bangkok. Prior to this, the brand had established outlets at EmQuartier and Siam Paragon, solidifying Thailand as one of its most robust Southeast Asian markets.
The flagship outlet showcases the brand’s characteristic combination of product and installation design. This positions Bangkok as an influential market for the label, attracting both local consumers and tourists from across the region.
An added attraction at the venue is the ‘Sunshine Giant Dog’ installation, making its debut outside of Seoul for the first time.
What is the concept behind Haus Nowhere?
Haus Nowhere is a multi-brand concept by South Korean lifestyle group Iicombined. It aims to introduce various brands into global markets under a single platform.
What are the exclusive items available at the new Tamburins store in Bangkok?
The Tamburins store in Bangkok will offer exclusive items such as a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance featuring a Puppy Case.
How does the new Gentle Monster store in Bangkok compare to its other outlets?
The new Gentle Monster store in Bangkok is the brand’s third and largest outlet in the country, marking Thailand as a significant market for the eyewear brand.
