The Seoul-based lifestyle conglomerate, Iicombined, has broadened its retail footprint by launching its multi-brand store, Haus Nowhere, in Bangkok, Thailand.
The store, located on IconSiam mall’s M floor, hosts two major brand flagships: the first Tamburins store in Southeast Asia and the largest Gentle Monster location in Thailand.
The debut of Haus Nowhere in Thailand is part of Iicombined’s ‘Future Retail’ strategy to establish its presence in key global cities. Following Seoul, Shanghai, Shenzhen, and Dosan, Bangkok has become the fifth city to host a Haus Nowhere store.
Tamburins, a fragrance and beauty label established by Iicombined in Seoul in 2017, has made its Southeast Asia debut with a full range of products and exclusive items available only in-store. The store-exclusive items include a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance with a Puppy Case.
The new Haus Nowhere store also hosts the largest Gentle Monster store in Thailand. This is the eyewear brand’s third location in Bangkok, following its previous ventures at EmQuartier and Siam Paragon, indicating that Thailand is one of Gentle Monster’s most active markets in Southeast Asia.
The flagship showcases the brand’s signature installation-led design and establishes Bangkok as a crucial market for the label. It is expected to draw interest from both domestic and regional shoppers.
The location also features the ‘Sunshine Giant Dog’ installation, displayed outside of Seoul for the first time ever.
What is the ‘Future Retail’ concept of Iicombined?
The ‘Future Retail’ concept is Iicombined’s strategy of expanding its retail presence by establishing stores in key global cities.
What is significant about the Tamburins store in Haus Nowhere, Bangkok?
The Tamburins store in Haus Nowhere, Bangkok, is the first Tamburins store in Southeast Asia and offers a full range of its products, including some exclusive in-store items.
How does the new Haus Nowhere store in Bangkok contribute to the growth of Gentle Monster in Thailand?
The Gentle Monster store in Haus Nowhere, Bangkok, is the largest store of the brand in Thailand and its third location in Bangkok, indicating the company’s growing foothold in the Thai market.
