Korean cosmetics brand Hera Singapore will officially launch at Takashimaya Department Store on May 10.
And the brand will also open a standalone boutique store within the second half of this year.
Hera’s parent company Amorepacific considers Singapore a strategically important market for international expansion, due to consumers’ strong demand for global brands and their interest in trends.
Hera launched in China, its first overseas market, in 2016.
Amorepacific also plans to bring its haircare brand Amos to Singapore this year.
